Web site Strategy + Social media strategy + Art direction + marketing strategy
DIRECTOR OF MARKETING, 2024 - 2025
- Collaborated closely with the Director of Admissions to align marketing initiatives with enrollment objectives.
- Strengthened stakeholder relationships across all school locations to ensure cohesive communication and branding.
- Managed advertising budgets and optimized marketing campaigns for maximum impact.
- Developed and executed multi-channel marketing strategies across Facebook, LinkedIn, WeChat, and Xiaohongshu (RedNote).
- Took a hands-on approach to growth, content, and performance marketing.
- Led and managed a team of four marketing professionals.
- Leveraged data-driven insights to enhance engagement and brand awareness.
- Directed the redesign of the school's external website, overseeing strategy and vendor selection.
- Strengthened stakeholder relationships across all school locations to ensure cohesive communication and branding.
- Managed advertising budgets and optimized marketing campaigns for maximum impact.
- Developed and executed multi-channel marketing strategies across Facebook, LinkedIn, WeChat, and Xiaohongshu (RedNote).
- Took a hands-on approach to growth, content, and performance marketing.
- Led and managed a team of four marketing professionals.
- Leveraged data-driven insights to enhance engagement and brand awareness.
- Directed the redesign of the school's external website, overseeing strategy and vendor selection.
